'Drugs and there effect on society Essay\r'

'We opened the chapter with the written stem virtually an outdoor society, and we end it with a story about some some other outdoor confederation. The company we’re discussing this time, based in Portland, Oregon, was the brainchild of a base group of executives who leftfield big times jpbs at Patagonia, Nike, and Adidas. These individuals overlap a belief that ‘ in access to generating a profit, companies have an equal responsibilities to crap positive fond and environmental change.’ position their beliefs into action, the group var.ed Nau (which is Maori for ‘Welcome! generate in”). and Nau id not just another outdoor company! When deciding what Nau was difference to be deal and how it was going to do personal line of credit, the founders knew they didn’t want to do things the carriage they’d always been done by traditional assembly linees. CEO Chris Van close in said, â€Å"We started with a clean whiteboard. We belived every sensation operational element in our business was an opportunity to turn traditional business notions inside out, integrating environmental, social, and economic factors.” From shape to sales to finances, Nau is driven by these factors.\r\nEverything in Nau’s operation had been approached with sustainability and social umpire â€Å"filter.” In the design argona, the company, in league with its suppliers, developed 24 of its 32 fabrics to be more sustainable and to combine cognitive operation and visual appeal. Each supplier, manufacturer, and even Nau itself is saltation by a code of conduct. To curb that all parties are living up to the standards, their actions are overseen by an independent, nonprofit auditing and look into firm. In the sales area, the way the company retails its products is also strange. using a creation it calls a â€Å" wind vane-front,” Nau has combined the efficiency of the Web with the intimacy of a galler y bid boutique. In the â€Å"store”, customers can drive on clothes, but they use self-serve kiosks to bribe from the Web. Because in-store inventory is greatly reduced, the stores are small 92,400 squares feet compared to the standard 4,000 plus square rear outdoor retail store). This approach saves operational expenses because less energy and fewer materials are used. Good for the planet…..good for the business.\r\nFinally, Nau has a unique financial approach it calls â€Å"aggressive self-sacrifice”. The company has pledged 5 percentageage sales to charitable organizations dedicated to declaration crucial environmental and humanitarian problems. The â€Å" openhearted gold standard” is 1 percent of sales, and the average among all corporations is 0.047 percent. But although the total it gives is unusual, what happens with Nau’s dollars is really exceptional: Nau puts the big(a) decision in the hands of its customers. They’re ask ed to indicate which â€Å"Partners for Change” they’d like their 5 percent to go to. Using this â€Å"conscious choice” process, Nau is â€Å"calling its customers out, doughty them to connect the dots.”\r\nDiscussion questions\r\n1. What do you envisage of Nau’s approach to doing business? Is it cosmos ethical and responsible? Discuss. 2. Will Nau’s approach have a hold in appeal, or do you think it had staying government agency? What drawbacks might there be to what Nau is doing? 3. Is it a business’s responsibility to extend customers to â€Å" connect the dots’ and make choices about social issues? 4. Are there lessons here for other businesses? Discuss.\r\nINSTRUCTIONS:\r\n1. Students are required to form a group of 4 (FOUR) to 5 (FIVE) persons. One of the group members should be delegate as the group leader.\r\nDeadline: Submit your report in Week 5, which is 18.04.2014 (FRIDAY) before 12pm. * late submission wil l not be entertained and you should bear the consequences.\r\n'