Qantas’ Stakeholders

1. 2. Qantas stakeholders Stakeholders are wholly groups and individuals who take in an interest in the company being analysed. In order to focus on these groups which have the power to influence, corporate direct activities have to be identified first. This hindquarters include large shareholders, governments and trade unions. The power and interest of those stakeholder groups have an encroachment on the process by which strategy develops at the corporate level and in each individual business. (Williamson et al, 2004, pg. 9) Qantas stakeholders are its shareholders, employees, customers, business partners and the community.Indirect stakeholders of Qantas would include academics, the media, governments and nongovernmental organisations. They all have a major influence on the business, its strategy and thereof its performance. According to the Institute of Chartered Accountants in England and Wales the objective of pecuniary statements is to turn in information about the repor ting entitys financial performance and financial position that is useful to a wide range of users for assessing the stewardship of the entitys worry and for making economic decisions. Institute of Chartered Accountants in England and Wales, 2002/2003, pg. 22) Furthermore, it says that this objective hobo usually be met by concentrating only on the information ineluctably of present and potential investors which are the defining class of user. That is the reason why I will focus on present and potential stakeholders in the main part of this assignment. http//www. grin. com/en/e-book/79856/business-deconstructed-qantas-airways-limited shareholders, customers, suppliers, employees, government regulators and members of the community where Qantas operates http//www. antas. com. au/ perish/airlines/governance-structure/global/en Table 1 Qantas Strategic Objective outline Stakeholder Salience Stakeholder demands/needs that must be satisfied Strategic objective(s) to deal out stakehold ers demand(s)/need(s) Shareholders Definitive * Profit Growth * craft Sustainability * Profit Growth * logical Business Customers Definitive * Quality Service * Cost Reduction * various Route Access *Extended Partner Base * Optimal make pass Network * Operational Efficiency Suppliers overabundant * Provide Constant Business * Strong Partnership * Positive Image * Strong Relationship Employees Dominant * Appreciation * Security * Competence * Operational Certainty * Provide stave Benefits Government Dominant Community Groups Dominant