Mass Media and Popular Culture

pot Media and Popular Culture March, 2009 Let us face the facts, smokestack media and frequent finish need each other to coexist. Furthermore, in todays society the kitty media serves the interest of normal culture. Moreover, it is the vehicle of free speech in a diverse, multi heathen society. In addition, mass media refers to communication via radio, televisions, movie theaters, television, newspapers, magazines, and, etc thereby, reaching a expressive style to the larger audience.On the contrary, popular culture peck refer mostly to common aesthetic or life practices, in both(prenominal) the statistical and qualitative senses. However, therapists corroborate used the term more precisely to signal a particular form of common culture that arises only in the modern period. Therefore, popular culture in this account is distinct from both folk culture and high culture conflicting the former, it is mass-produced unlike the latter, it is mass consumed. As a result, both have played a vital role in the development of Popular American Culture.In this paper, Learning Team D will examine the relationships among the media address the jar of the mass media on advertising, and enculturation, as well as the impact of the net and globalization on popular culture, and the inter soulfulnessal communication and formation of prescriptive cultural set. The description of the definition of mass media on enculturation is defined as the process by which an individual learns the traditional content of a culture and assimilates its practices and set. (Merriam-Webster, 2009).The media is part of our day to day braves enculturation. In which the creation is used to the culture of TV, radio, Internet and both other forms that we use in viewing of the popular media of our culture. The mass media can have a owing(p) impact on the enculturation in which according to Paul A. Herbig The mean(a) American is exposed to 61,556 words from the mass media each day which cau seings out to just under 4,000 words per waking hour, about 60 words per waking minute per person per day. (Herbig & Kramer, 1994). As as well as selective information changes so mass media can keep changing he way the population views the different culture and change things on their own. Media and advertising work together because of their interdependent relationship. Popular culture bombards society by billboards, television, advertisements, radio, Internet, and any other imaginable form. Advertisements drawl a large amount of economic aid because of the persuasive nature of the context. Advertising serves as a way to move with the audience, but more specifically targets slew who are preoccupied with the set of consumerism. These people purchase commodity goods in large amounts.The advertisements may be shown on television (Home Shopping Network, info-ads, or commercials), heard on the radio, or published in an ad in the newspaper, a magazine, newsletter, or some other form of publication. Advertising fabricates cultural values and downgrade the normative cultural values. The formation of normative cultural values influence the way people think, act, and live their lives upon. The relationship between the media, advertising, and formation of normative cultural values is how advertisements affect the media, the media affects society, and society affects the market.This relationship works in a circle, and also cause and effect. Each has an influence on one another. Television has likely the biggest influence because society can see what is being advertised, what celebrities are wearing, what the seasons port trends are, and then hear everything. For instance, Paris Hiltons facial expression thats hot. That saying was everywhere because Paris Hilton said thats hot on her naive realism TV show The Simple Life. Society mimics what is seen and heard through the media. (Rigel) The proclivity to aggression is an innate, independent, instinctual disposit ion in man it constitutes the powerful obstacle to culture Sigmund Freud. American popular culture is largely impacted by mass media in every sense. Popular culture in American is influenced by the internet and globalized because of the various was to communicate quickly around the world. American popular culture is what each person makes of it in their own terms base on the perception of the information received through mass media.The legion(predicate) forms of relaying the mass media information such as television, radio and Internet to secern a few have sculpted the way Americans feel, believe, act and fight to various situations. A person cannot avoid mass media unless he or she had no form of electronics nor did he or she walk outside or read the newspaper. Therefore, each decision and thought created in the minds of Americans is somehow bear upon by American popular culture. The decisions do not always number the crowd but move against it, either way a person can make th e decision to follow or drift alone.These decisions, methods of thinking, actions and reactions have all developed into cultural values of the American people. Cultural values revolve around popular culture because they create the ideals that people live by. For example, the way a family dresses the children of the family or allows the teenagers to dress in a family is compulsive by the reactions of popular culture. Additionally, religion is another area of culture that can be dominated by popular culture. A nations culture resides in the hearts and in the soul of its people Mohandas Gandhi.References Herbig, P. A. , & Kramer, H. (1994). The effect of information gazump on the innovation choice process. Journal of Consumer marketing, 11(2), 45. 54. Retrieved February 19, 2010, from http//web. ebscohost. com/ehost/detail? vid=4&hid=112&sid=63a6ab34-57d5-423b-956c-e5543b814d08%40sessionmgr108. Merriam-Webster. (2009). Retrieved February 19, 2010, from http//www. search. eb. com. ezp roxy. apollolibrary. com/ vocabulary? va=enculturation&query=enculturation.