business plan on a creative international school

business plan on a inventive world-wide give instructionIn Bangladesh, Providing breeding to children and teenagers through slope median(a) groomdays is a assist oriented business that has been practiced so far by private and non-government organizations. This feasibility study deals with the possibilities and requirements of narrow downting up an side forte work in capital of Bangladesh city (Dhanmondi argona).In todays world like Food, Cloth and Shelter, bringing up has become one of the staple fibre needs, on the former(a) hand providing upbringing in a self-opinionated and accurate manner still remain a great challenge. In capital of Bangladesh along with the government shoals there atomic number 18 so galore(postnominal) private schools, especially private position strong suit schools that be providing pedagogics to the children and teenagers. Signboards, banner, leaflets, and advertisements of such schools burn down be seen in bothday newspaper or at either street or bea of capital of Bangladesh. But to the nobleest degree of these schools hardly meet the expectation of the p arents and are hardly able to fix in a systematic way using English diction as the medium of exchange. Keeping these facts in mind, considering a project to frame-up a type private English medium school in Dhaka is very rational.The consult of my English medium school is originative world(prenominal) indoctrinate and it for pound locate at house no-32, highway no-3, Dhanmondi , Dhaka- 1205. It go away satisfy the consumer need by providing education to 4 to 18 year old children and teenagers, using up to date and high quality learning regularitys adopted from deputed schools in United Kingdom. In addition it allow for become the best English medium school in Bangladesh in spite of appearance 2012 in the passing areas- doctrine methodTeachers qualityStudent festeringStudent qualityStudent useLearning environsTeaching environmentWorking en vironmentThis project aims to establish CIS to attain these objectives for achieving features of high standards.The promoterThe promoter of the proposed CIS has sufficient experience and intimacy in the refer field. The brief profile are assumption below-NameAge run across addressPhone numberKaniz Fatema24Flat 2, Delafield admit,Christian Street, capital of the United Kingdom+447574560200Md. Farid Alam25Flat 40, Langdon HouseIDA Street, capital of the United Kingdom+44740-4499400M. Razibul hassan26House no 29Road no 2Dhanmondi, Dhaka+88029110210+8801711389697Mohammed Hafezul Islam25House no 27Road no 2Dhanmondi, Dhaka+88029110210+8801711519729The proposed school pass on permit the legal form of a private special(a) comp whatsoever. The four promoters leave behind be the four partners of the business. The partnership deed and agreements are already signed by the four promoters in accordance with the organism law of partnership in Bangladesh. The ability of the promoters to es tablish such school reflects their capabilities in several aspects.Economics of one unitSince our main remnant is to declare oneself better education by forming creative internationalistic nurture (CIS), we result not ready profit. We are four founder secure canvass 10000 as our salary, and rest of the profit giveing be distri only ifed to fundamental development. If any one want to get away he tramp, but he testament not get any profit.We are going to form a private English medium school, which name is fanciful International check (CIS). Our main competitive advantages are to return better education than new(prenominal) exis disco biscuitce English medium school.Our per unit means per disunite learners that means how much money will retain from one secern students in a month.Creative International trainEconomics of one unitAccounts nameUnit representS R til nowue1200 slight Variable embody123.1528Contribution margin1076.847Less Fixed cost871.7593Net profit2 05.088Evaluating our business ideaOur education, real organization position, and our experiences are listed below by a gameboard-NameEducationCurrent organization and positionPrevious experienceKaniz Fatema Sharmin(International relation backship UK)Managing Director, Teleno CO. Ltd adjunct country manager, Save the children (UK), DhakaMd. Farid Alam( Economics USA )Directoe Teleno co. LtdAssistant Professor, London School, UKMohammed Hafezul Islam( Finance DU )Head of Finance BEXIMCO DhakaAssociate Director, Finance, Oxford international school, DhakaMd. Farid Alam( IT UK )Assistance jumper cable, Oxford international schoolTeacher, Green Leaf School UK bring up analysis of Creative international school are wedded below- military posture richly qualified teacherTeachers qualityGood learning environmentTeaching environmentWorking environmentAC system class roomWeaknessesHigh riskTeachers politicsComplex management prospectLack of English medium schoolHigh qualified authorities tree trunkA source of well-disposed workThreat changing government ruleCompetitionLack of managementBusiness refinementThe short term goal of this report is to primarily apply the driven plan of set up an English medium school. We stomach mentioned antecedent that our main goal is to provide better education.The long term plan of this report is to admit a clear sympathiseing of the activities and requirements of setting up an English medium school in Dhaka. There have been umteen English medium schools operating in our country for the last ten eld. This is a service oriented business, and there not been umpteen ceremonial feasibility studies on how to establish this business. This study mainly focuses on management, marketplaceing, technical, and social economic aspect of the project.Core Beliefs threesome core beliefs are describe below-Low costLow cost is our main belief that we will provide better education with lower cost rather than former(a)(a) competitors. We are going to take that 1000Tk per month as training fees. all body regard that English medium school is except for voluminous family members because of high cost, notwithstanding we are going to omit this image from ecumenical large number. Creative international school is for all kind of sight in our society.High qualified teacherWe believe that our teacher will be highly qualified because we believe that a good teacher can give best effort concord to students need. As a result, when we select any teacher, we try to nominate English proficient person.English environmentWe believe that English environment is one of complex circumstances duo to learn English language, in addition we will promising that we will be successful to create an English environment which will be benefited for students.Supply and DemandThere are almost factors that can invite on demand of our Creative international school. Those factors are discussed below- cultivation fees tuition fees are o ne of an important factor that can influence on demand. We know that if price outgrowth demand of something decreases that is why we have determined less tuition fees due to attract general people to admit there their child in our school.Quality Quality is a curtail factor for determining demand of our educational service. Every body want cheap rate but they do not negate quality. If quality become low, demand will likewise be low, as a result we always try to sustain quality.Availability of other institutions Demand also attends on availability of other English medium school. If number of English mediumThere are also some factors that can influence on supply of our service. Since our business is providing service, that is why it only depend on our quality service. If we provide well praised education , our schools popularity will obviously enlarge.StrategySince Creative international school is a English medium school, so it should create a English environment. CIS will number fully British education system, this is our main strategy.TacticsTo carry appear the strategy, we are going to follow some ways. These are mentioned below-2.1. Low costLow cost is our main competitive advantage that we will provide better education with lower cost rather than other competitors. We are going to take only 1000Tk per month as tuition fees. Every body think that English medium school is only for rich family members because of high cost, however we are going to omit this concept from general people. Creative international school is for all kind of people in our society.2.2. Quality of educationThis is our stake competitive advantage we know that every thing depend on quality. If our doctrine quality is good, we will get more popularity.2.3. High qualified teacherThis is our competitive advantage we think that our teacher will be highly qualified because we believe that a good teacher can give best effort according to students need. As a result, when we select any tea cher, we try to nominate English proficient person.2.4. localisationLocation is one of big factors behind the prosperity of a business. Creative international school is situated in the focalize of our fair game market. We think that each and every student will get the benefit from it. Communication system of Dhanmondi is very good, that is why student can come to school easilyMission StatementCreative International School is going to provide high quality education by highly qualified teacher with lower cost, which is going to follow British education system. We are mainly focusing on those families who have at to the lowest degree 20,000Tk income monthly.Consumer analysisIn order to learn who our potential customer is, where we can reach them, what they want and need. We can do four types of market research, but we are mainly focusing on statistical research.To understand the number of student intake, in other words for market analysis, for the graduation exercise year of ope ration of the school, the following data in the given table have been consulted.Literacy Rate for Person Aged 5 Years And to a higher place By Sex, 20002-20006YearBoth sexMale effeminate200553.8945.9360.10200965.5861.9560.08Sources authorized website of Bangladesh bureau of statistics (BBS)www.bbsgov.orgSo in Dhaka, from 2005-2009, literacy rate of children aging from 5years to 14 years had been increased by 16%.However in Dhaka gravid literacy rate, population aged 15 years and above, shows a significant increase from 2005 to 2009. In 2009 this figure for Dhaka was highest among all other District of Bangladesh. great(p) literacy rate of population aged from 15 years and above in Dhaka by sex.YearBoth sexMaleFemale200537.8200958.6765.9448.70Sources Official website of Bangladesh bureau of statistics (BBS)www.bbsgov.orgso from the above table it can be seen that adult literacy rate in Dhaka increased by 20.87% in five years from 2005-2009if similar trend continues for Dhaka also will create the ground for rapid increases of demand for education institutions or school.This presumptuousness of increasing demand can also be supported for the increase in number of schools attending schools in Dhaka.From these trends it can be faux and projected that in Dhaka demand for an English medium school will be higher than any other districts in Bangladesh. On the basis of such analysis the marketing strategies of Creative International School have been established.Target ConsumerCIS will be situated in Dhanmondi, Dhaka, initially its target is to higher, higher middle, and middle class families students from 4 -12 years. Though the schools aims are to intake students from all class in Dhaka, initially it will intake students from the following locations-DhanmondiLalmatiaMohammadpurShamoliShutrabadAzimpurZigatolaRayer BazarThus the above areas will be considered as the primary target market, we have also segmented our market on the basis of age, Gender, Income. These a re described below-Age We have mentioned earlier that our student will be aged at 4 years to 12 years.Gender Creative International School is a coeducational school so we are concerning on both male and female.Income Creative International is for all class families. We are focusing on those families who have at least twenty thousand taka income.Market AnalysisI have mentioned earlier about our primary target market which is going to split from Dhanmondi, Azimpur, Zigatola, and Rayer Bazar. We have segmented our target market by geographicly and demographically. in the main we are not going to target whole Dhaka city, estimable we are going to mentioned area. Later we will target whole Dhaka city.At the age of four to twelve students are my target markets. How many students have in my targeted area at the age of 4-12 are given below-S. matterLocalityNumber of students1Dhanmondi74502Lalmatia49603Mohammadpur58904Shamoli67005Azimpur60036Zigatola50207Rayer Bazar67208Sukrabad5620Total 48363We have approximated that there are fourth eight thousand three coulomb and sixty three in our approximated targeted area. We have determined that if we get ten percent of the add together student, we will be primarily able to surface our operating activities.At this stage, our primary target is those families who have at least 20000Tk income. For offshoot year, our target is only ten percent of the total student, but beginning two months if we get only five percent of the total student that is enough.We know English medium school is in the ripening stage of the product life cycle because we have followed that only a few English medium schools are situated in Dhaka city. Now some of English medium school is growing up. That is why we can show our service in the growth stage.The Marketing mingleWe have mentioned earlier that Creative International School is a service related business. To provide quality education to its targeted age group, the proposed CIS will allow in t he following specification with its core service delivery process-The language or medium of teaching will be English. Also Bengali language, grammar and books will be included in the syllabus of all class students.The teaching method for the students of Play group Nursery will be kindergarten style. The method will be updated when necessary to survey with the changes.The teaching method for the students of Play group to Standard five will follow the teaching methods practiced in the United States.The courses and textbooks will be chosen to comply with the teaching methods mentioned above.For courses like history, Geography, religious studies and economics etc. concentration will be given on Bangladesh perspectives.students will be informed and taught mighty about all major national, religious and / or any other major events/ festivals in Bangladesh so that the have greater understanding and knowledge about the culture and heritage of Bangladesh.Performance of all teachers and al l other employees will be measured with 360 degree appraisal system which will ensure high standards.The school campus will be kept clean, sinless of hazardous elements and elements and free from smoking. Spacious and proper ventilation, temperature and heating will be ensured.The school will be operated incompliance with all laws of Bangladesh.The service specifications will be updated according to the need and demand of the future whenever is necessary. English medium school is a growing concept in Bangladesh. So it is a relatively easy to identify its use.Pricing strategyDuring the first year, we will follow the cost-plus strategy where we are going to add cost and the borderline profit. Since it is a service organization, our main goal is to providing better service no earning profit. That is why we have selected only the cost plus pricing strategy. promotional material PlanThe initial promotion plan for CIS will be targeted towards creating cognizance among its target audie nces. The following plan will be implemented for this single-valued functionAdvertising media Newspaper, poster, leaflets, banners.Public relation and publicity News conference, Parents and children seminar, launching ceremony. fussy discount a special discount will be given to students, if you get admitted within 6 months from the starting months.Sales Commission either person including the staffs and teachers of the school who will provide 5 students in any class at a time will receive a sales commission.These promotional plans will be carried in accordance with the overall marketing plan of the promoters.Promoters Marketing PlanInitially we will set the following plans to market CIS as a unique English medium school-Positioning CIS as a school that follows most recent concepts of teaching and learning in every advertisement and public relation activity.Giving the CIS and its logo a brand image through advertisement and public relation activities.Distributing leaflets, fliers, among families of the target groups living in the surrounding geographical area for six months and once in every month for the second to sixth months.Using attractive banners and posters in the same geographical areas in places where they will be most visible by the target group. coiffure seminar regarding to English medium school in Dhaka. The seminar will be for parents and the children of the target customer areas. It will take place 7 days sooner the inaugural program of the school.Selected students, whose performance will be below expectations, will be rewarded if they can enhance their performance within a year. day-by-day at school hours either the principal or vice principal will be available for the students and parents counseling regarding any issue.The counselors will also act as customer service persons and will listen to any complaints from students and parents act upon it.The marketing plans by the promoters are chiefly focused on building awareness among target cus tomers and achieving long term relationship with them. The awareness building activities will continue hand to hand with the promotional activities to set about positive actions from the target audience.Break even analysisBreak even point= Fixed cost/Unit contribution margin=627667/1077=582 StudentsIf Creative International school teaches 583 students per moths, it will get to on break even point.Break even point analysis by GraphNumber of StV. CostsF. CostsProfit50$6,15062766610250200$24,60062766641000300$36,90062766661 viosterol350$43,05062766671750500$61,500627666102500700$86,100627666143500800$98,4006276661640001000$123,000627666205000Sales and Customer ServiceWe are going to open air a service business, where we will provide education service. Our competitive advantages are quality of education, low cost, high qualified teacher, and good environment for education. Three of this are described below-9.1. Low costLow cost is our main competitive advantage that we will provide bet ter education with lower cost rather than other competitors. We are going to take only 1000Tk per month as tuition fees. Every body think that English medium school is only for rich family members because of high cost, however we are going to omit this concept from general people. Creative international school is for all kind of people in our society.Quality of educationThis is our second competitive advantage we know that every thing depend on quality. If our teaching quality is good, we will get more popularity.High qualified teacherThis is our competitive advantage we think that our teacher will be highly qualified because we believe that a good teacher can give best effort according to students need. As a result, when we select any teacher, we try to nominate English proficient person.LocationLocation is one of big factors behind the successfulness of a business. Creative international school is situated in House no 29 Road no 2 Dhanmondi, Dhaka. We think that each and every stu dent will get the benefit from it. Communication system of Dhanmondi is very good, that is why student can come to school easily.FINANCEJournal of first monthIncome statementBalance sheetCreative International School