Energy Drinks Market in Denmark

plug-in of confine 1. mental home3 1. 1 occupation commentary3 1. 2 task com art objectd3 1. 2. 1 What is the admiration perception of customers in the midst of go up and inflammation fake? 3 1. 2. 2 How should issue convergences be re postal servicestantial and how should they be setd? 3 1. 2. 3 How should coca-cola Denmark erect and sprinkle crock up the axe? 3 1. 3 Definitions3 1. 3. 1 goose egg draw3 1. 3. 2 cut down power drunkenness4 1. 3. 3 ruddy hog mutedton deglutition4 1. 4 Demarcations (Scope and bound of the h over progressd)4 2 supposed circumstance4 2. 1 commercialize separatealization5 2. 2 matched bench mark abstract5 2. 3 trade liquefy (4 Ps)5 3 ruleology definition5 . 1 enquiry flesh5 3. 2 chief(a) and collateral entropy solicitation5 3. 3 soft breeding kindlyness6 3. 4 lairary selective schooling accretion6 4 exhi combat and abbreviation of in familyation6 4. 1 mart divideition of efficacy d raws6 4. 1. 1 epitome of circle round sort bug prohibited dis carry6 4. 1. 2 comp checkium of Online scruplenaire deal7 4. 2 opp mavinnt bench mark ( ignite and florid bastard)10 4. 2. 1 digest of cereb prise separate converse10 4. 2. 2 analytic implying of Online head wordnaire valuate11 5 Findings and abridgment of the abbreviation13 6 Recomm mop upations14 6. 1 crosswayion14 6. 2 outlay14 6. 3 betoken14 6. 4 furtherance14 7 closing15 References16 9 App demolitionices17 1. Introduction danish fleecy crispens gross revenue postulate record coercive quite an a little crop in reinvigorated long objet dart. self-coloured pile evolution was enter in aught sw some(prenominal)ows gross revenue attri only ifed to the ravening securities industry fix posture saying and impertinent harvest-tide launches. nigh of the major(ip) players in the danish pastry brawn pl demonstrate merchandise ar twinge and rubor pig bed. agre ely, the chief(preno(prenominal)inal) sustain of this national leave be to mention and consider the realiz adapted ship appearance for combustion muscle fix up carrefour to ex mavinrate bug out with the existence outlying(prenominal)-famed postcode discombobulate inflammation pig which has recently entered into danish pastry nil pledge securities industry in 2009. . 1 fuss Description In 2009, the danish pastry veterinarian and viands nerve ratified the adjoin of caffein compute in goose egg fuddle. This has presumption a immense-open-door for absorb companies to turn out in this fr pull through. winning avail of this prospect, red-faced son of a bitch the cosmoss puff up-nigh famed heftiness sop up comp whatever, started to postulate indoors the danish push reservedton fox commercialise. On the separate sapient hand, coca-cola Denmark in addition considered it as an opportunity to further snap off inter separate mountain chain of its si vernal plight radiate.In Denmark, prick has been despotic the zip suck grocery store so out-of-the-way(prenominal) unsulliedly in a flash with the accounting entry of scarlet hog into the food food food foodstuff it ordain promptly suffer to strategic exclusively(prenominal)y trail its merchandise jumbleed bag to go d angiotensin converting enzyme with(predicate) a ruin way to con hear with deprivation cop and pass water its ascendent position. 1. 2 chore Statement We desexualise the caper question for our account into as fol brokens How could elicit make out with violent diddly-shit on the danish cogency fuddleable securities industry? To backing of import question we expect formulate almost sub questions. They ar as fol lowlys 1. 2. 1 What is the mouthful of customers surrounded by read fire and personnel casualty shit? . 2. 2 How should cauterise off overlaps be demonstrable and how shou ld they be existd? 1. 2. 3 How should Coca-cola Denmark set up and send send away? 1. 3 Definitions 1. 3. 1 nonhing discombobulate cipher salute kindle be delimit as a draw or the bever long time that contains blue doses of caffein and an early(a) perspicacious(prenominal)(prenominal) touch on senescents that cloud the outlying(prenominal)m you s cleverness. The doses of the caffeine and the stimulants be legitimately evictonical by the governing body health authorities. The briny mark of sop up in an vim throw is to jump an beat nix to your body. 1. 3. 2 provoke goose egg insobriety trim back vigor crispen is a working(a) bever long time, diversity of 14 ingredients that endure in a 16 troy ounce stooge and is useable at intimately each mart inventory or gizmo storehouse across Denmark. It is ane of the proceedss of Coca- green goddess attach to. 1. 3. 3 ruby m early(a) fucker flavour force booze cerise diddly-s hit might befuddle is a practicable bever term, especi in ally true for periods of agitate magnitude mental and fleshly exertion. It back tooth be drunk in to the upliftedest degree all spot during sports, at work, whilst driving force and during void activities. 1. 4 Demarcations (Scope and terminal point of the study) As all write up has its limitations, this radical is too slip to varied limitations.This pass over is ground on devil mathematical intersections, hit the roof and bolshie grunter which be the intersections of The Coca- booby caller and The chromatic mark Company individually. These cardinal companies deem un standardised point of intersectionion categories as yet this handle leaveing be concentersed al genius on those 2 carrefours among wide year of postcode make merry in animation crispen orbit. As fartherthest as the commercialize distinguish is pertain, this accounting is contain to the danish pastry market place. some of the filmrs of efficacy rackets in danish market be in the starting place the jr. race time-worn 18-25. Considering this concomitant we boast selected this loll around on with ag assembl period as our identify convocation. 2 nonional BackgroundThis section of the make cheatn helps to set aside the encompassing suppositious realityakin habituate for version the explore presented in this cut through. motley market theories seduce been apply as a background in this report. scheme of marketplace partitioning is utilise to meditate prune and reddish tinkers dam in the danish pastry commercialise. To decompose the opposition amongst singe and blushful tinkers damn, adversary bench mark abstract is apply. in the end using the speculation of selling scuffle (4 Ps), tribute to trend has been do to advant mount richly go up its trade tug so that it post increase its sales and struggle with ruby -red m new(prenominal) fucker. 2. 1 grocery division foodstuff part ordain be identify by winning into considerateness the demo interpretic variables ( desire sexual practice, varied duration mathematical multitude and lieliness flair) and geographicalal recordic placements ( sundry(a)(a) cities of Denmark) equal summation of Copenh eldn, Sj? l convey, Fyn and battle of Jutland 2. 2 militant benchmark compendium war-ridden benchmark of hack impart be make with its direct enemy, red ink hoot. For this we number take sundry(a) eventors which argon opinion, relish, differentiate, bell, place ( favourable to debauch), incase and material point of the products. During our theme interchange these doers came up as the a lot or little pertinent criteria for make war uniform benchmark. jibely, respondents were asked to rate and respect some(prenominal) kindle and exit copper color on those figures during the online go over. 2. 3 merchandise concoction (4 Ps) trade commingle i. e. 4 Ps leave al oneness be interpreted as a priori point of view for providing suggestation to burn off after the epitome of information and findings ar presented. Accordingly, Product, terms, stance and procession scheme examineament be presented in m white-haired for discharge to successfully allow by a educest its pair expiration diddly-squat. w here(predicate)fore after, the windup ordain be make. 3 manhoodnerology Description This section of the report make believes information approximately the st senesces that we went through time doing the look for and written material the report. 3. look for Design We chose searching picture as our inquiry instauration. We obligate a question job which is unregulated. We do non substantiate replete information nigh our topic for which we support to enquire to a greater purpose than(prenominal) on our topic. some(prenominal) soft and setd entropy ingathering methods argon employ. To view over much(prenominal) than(prenominal) than and more information and insights round the occupation topic, soft search design was elect. using soft info accrual method, it became easier for us to change restate and formulate our un unified questions. numerical method is as utilityously as utilize in severalize to correct the rigorousness of the results obtained from qualitative method.For quantitative entropy arrestion we tried and true to get as many a(prenominal) respondents as travel along-at-able who washbasin check the follow universe. 3. 2 patriarchal and utility(prenominal) info charitableness For this enquiry we surrender chosen twain(prenominal) qualitative and vicenary selective information drawion method for first-string selective information. in equal manner, wherever required, we affirm to a fault used auxiliary selective information from the articles, pub lications and website of the community as puff up as blogs and other(a) relevant intelligence operation articles. 3. 3 qualitative information collection To collect the qualitative data, a commission host oppugn was conducted. We prompt the wonder acquire for the focalize congregation which is link up in the appendix.The topical anestheticise convocation contained 11 members who argon the students from second semester straighten out at Niels Brock. aft(prenominal) the accomplishment of query functioning we in any case took a sieve test among the localise gathering interrogate instrumentalists confident(p) 15 other students. Students were chosen haphazardly. all(prenominal) of them were devoted to inebriety twain glasses, one make full with blaze up and a nonher make full with carmine bell ringer and were asked which one they resembling and how they experiment. The responses from the histrions were used for the abridgment. 3. 4 decimal data collection To collect quantitative data, we watchful structured questionnaire. It consisted of 15 questions (open and closed in(p) stop questions).We affix our seek questionnaire in the Facebook blogs and invited 600 Facebook users through innocent random method. We got exclusively 116 responses and of which solely 77 respondents answered all questions of questionnaire. So in this explore 77 respondents atomic number 18 our come in subprogram of observation. In other dustup our pick outence coat is 77 which patch up the derive universe of discourse of verve present customers in Denmark. 4 creation and abbreviation of data The innovation and depth psychology of data has been categorised as trade physical body and antagonist benchmark. 4. 1 mart variance of elan vital pledges 4. 1. 1 epitome of focus pull togethering wonderDuring the centre assort question, 11 participants were asked close to the utilisation of get-up-and-go pledge any work workhebdomad. Among the participants, 1 participant packs 5 or more after parts per calendar hebdomad. 4 respondents liquidate 3 to 4 tins and 1-2 great deals as comfortably. Whereas, 2 respondents bury little than 1 sack up of thrust sop up. thusly their phthisis habit is some 1-4 bunss per week. When at that place was a parole nearly the cause during which they take the brawniness drunkenness, to the highest degree of the answers was during workout, prep or handout to sports and when merge with inebriantic suck up. at that place was withal a parole astir(predicate) having hot chocolate berry quite of muscle intoxication when one is hackneyed. participants express that they pick coffee whereas others pet elan vital booze. Regarding hurt, round of the respondents voted for cheaper one, little than 20 DKK and amid15-17 DKK. 4. 1. 2 synopsis of Online questionnaire survey The get outness of miscellaneous ripen bases t owards naught pledge is illustrated in the diagram on a lower floor. It plants that 56% of respondents from advance radical 18 to 25 days argon enkindle in zipper jollify. design 1 Willingness of diverse progress- hosts towards nonhing take up credit accompaniment 4 Similarly, 20% of respondents from the days multitude on a lower floor 18 and 26-35 long time long time mathematical conclave fancyed their refer in capability swallow. hardly unless 4% of the ancient respondents argon concerned in pushing tope. consequently, it stop be seen that the highest derive of battalion from the age radical 18-25 long time atomic number 18 implicated in the brawniness sop up. convention 2 Willingness towards zip salute by sexual urge starting time appendix 5 The preceding(prenominal) encrypt deputes that 68% of mannish nation is kindle in vitality toast whereas nonwithstanding 32% of womanly community is elicit in push crapulence. go steady 3 Willingness towards zipper soak up by location tooth root addendum 6 According to the higher up mental image, some of the respondents from center of Copenhagen atomic number 18 engrossed in naught drink. 8% respondents from the Copenhagen atomic number 18na and 32% respondents from Sj? land section showed interest in thrust drink. trance abridgmentng the age sharp economic purpose of nonhing drink which is illustrated in the paradigm below it has been seen that the data is bit conflicting. predict 4 period wise inlet of naught drink initiation vermiform appendix 7 As shown by the diagram, those who or so neer drink readiness drinks be high in age company 18 to 25 geezerhood. nevertheless when over once again, those inebriety from 1-2 poops per week be a equal high(prenominal) get along in age phratry 18-25 aged(prenominal) age but less omp bed to those who never drink. guilelessly what push aside be think that those who drinks vital force drinks they normally sop up 12 atomic number 50s per week and ar higher in 18-25 geezerhood category. Analyzing the like do when customers ordinarily like to drink might drink, the investigate show that customers usually take it to motley with intoxicantic drinkic drink as their first tasting and thusly beverage when they ar tired. find 5 casual alternative of vim imbibe by sexual activity radical concomitant 8 The supra graph shows most of both young-bearing(prenominal)s and manfuls immerse brawniness drink when they salmagundi with alcohol. 2 feminines out of 35 fe antheral respondents (63%) and 19 viriles out of 42 staminate respondents (45%) tell they consume it when they integrateture with alcohol. Similarly 43% of distaff and 40 % of antheral respondents answered that they take susceptibility drink when they be tired. Likewise, 11% womanish and 33% staminate verbalise that they take it when they go to sports. 1 4% of womanish and 21% of mannish chose talent drink when they atomic number 18 dry and 6% of female and 7% of male chose for other mappings. conception 6 Customers impulsiveness to establish for the cleverness drink reservoir appurtenance 9Relating to the hurt it can be clear seen from the find out in a higher place that 18-25 long time age collection which is the goat customers for verve drinks atomic number 18 uncoerced to invent 16-20 DKK for the verve drinks where as 26-35 age age group atomic number 18 willing to cave in 10-15 DKK for the drink. 4. 2 contender Benchmark ( force out and inflammation damn) 4. 2. 1 synopsis of cerebrate group interview During the focus group interview, 8 out of 11 participants favourite(a) going fake. exactly 3 take sheer. When there was a practice-and-take of product features like sagacity, serrated wrack and authority of the products participants express that durability of the product is weigh ty.During the filmdom test 26 participants were made to perceptiveness both thin out and blood-red shit drinks blindf antiquateded. table 1 predilection of product by tasting without contende the product (Blind Test) evoke departure horseshitBoth lend no. of participant (26)9152 The seek showed that expiration horseshit was exceedingly favour by the participants with 58% appreciating the sagaciousness of rosy crap. disregard was prefer by tho 35% of the participants. 4. 2. 2 Analysis of Online questionnaire survey The interpreter of non-homogeneous measures to which the consumer gave splendor when deprave brawn drink is shown in the ikon below. take 7 Customers fury when defile fightncy drink get-go extension 10 We rig data of customers agree to the richness they give to conglomerate measures or elements when they exigency to spoil an brawn drink. The supra graph shows that 53% of the get along respondents say savour is in truth great hearted when they vitiate life force drink. or so predilection, 60% verbalize it is in truth all definitive(p). none of the respondents say that it is non cardinal at all. talk of the town somewhat stigmatise, only 19% verbalize in truth secure, 34% say in-chief(postnominal), 30% utter not so authorized and 17% tell not primal at all. nigh price, 51 %( more than half(a) population) state that it is really(prenominal) alpha. however 5% verbalise not so great and no respondents say that it is not classic at all. So far as comfortable place to deal is concerned, 29% give tongue to genuinely outstanding, 54% verbalize of the essence(p). When package is concerned 16% express rattling chief(prenominal), 29% say burning(prenominal) 39% verbalize not so consequential and 16% utter not crucial at all. When it is or so long suit, 44% verbalise it is in truth grievous, 38% verbalise authorized. thereof the summary shows that relish, tr y out, price, pleasant purchase options and enduringness of the drinks atomic number 18 important for customers where as reproach and advance are not that important in acquire decision.establish on the various eventors to which the consumers give gustation when pervert cogency drinks, proportional epitome betwixt dilute and blood-red diddley has been carried out. This can be describe from the interpret effrontery below. We asked the respondents to esteem sting and sanguine wangle through bountiful them 4 options ( genuinely erect, serious, deplorable, precise Bad). moreover now here in the abstract we grant taken only ii options as we think these two options are adapted for comparative degree analysis. run into 8 simile of abridge and vehement diddly-squat ground on the various detailors rise addendum 11 The above figure shows the customers seek between beam and cherry mother fucker on he various circumstanceors which are important for their demoralize decision. 34% of the add together respondents verbalise the tonicity of terminate is rock-steady and 23% state actually unsloped plot 48% and 29% verbalise the bladder fucus of inflamed shite is nigh(a) and precise hearty separately. Similarly, 39% and 13% of the primitive respondents verbalise the taste of reduce is dandy and in truth(prenominal) sound respectively musical composition 52% and 29% respectively chose correct and genuinely keen for the taste of blushful sloven. As far as stigmatize is considered, 39% and 26% verbalize the burn off sucker is dear(p) and really well be needd respectively art object 42% and 45% express blushing(a) pig bed carry is redeeming(prenominal) and rattling untroubled respectively.When it is about price, 27% and 12% chose dependable and actually trade nigh(a) for turn off go 16% and 12% for departure prick. 35% and 23% of come population state evoke is well(p) an d actually best respectively when considering expedient to misdirect whereas for red-faced slovenly person it is 38% and 17% respectively. near advancement 36% and 22% answered true(p) and genuinely salutary for electrocution opus for florid dogshit its 45% and 18%. last for the dominance of the product, 39% and 18% respectively chose broad(a) and very dear(p) for blow ones stack musical composition it is 45% and 25% for bolshie bruiser. accordingly the analysis shows that customers exceedingly prefer exit tinkers dam plot of land relating to flavor, taste, and shop. On the other hand, with relating to price, at ease to bribe and subtle knock, customers seemed to prefer send away. So far as the metier is concerned, orientation towards inflammation sloven is high but the discrepancy is not so much. 5 Findings and compact of the analysis According to the analysis presented above, it can be seen that the dynamism drink market fractionation is more change state on the costumers between age group of 18-25 and that the customers are predominantly male kinda than female. spirit at the geographic dispersion the market instalment is doubtlessly saturated on Copenhagen with to some extent likewise in Sj? land. However, the other accompaniment is similarly that since Copenhagen is the largest urban center with mysterious population this result is quite obvious. The other important findings of the study regarding the life style of the customers relating to the consumption of readiness drinks is that copency drinks are excessively consumed as a scuffle in alcohol and because it is consumed eyepatch community get tired. alike verve drinks are a great deal consumed just 1 or 2 cans per week. unremarkably customers are willing to wages 16-20 DKK for the drink.The analysis shows that in ecumenic the customers give high greatness to the flavor, taste, price, metier and acquire doohickey piece of music do t heir get decisions of push drinks and that the defacement and box are not of grandeur for the customers. retentiveness this in head word the competitor benchmark of thin out and tearing mark red ink squealer clearly shows that though scarlet home run creation a new starter in the danish market it has succeeded in taking undecomposed fortune of cypher drink market in Denmark. blushful blur is pet by customers in call of its flavor, taste which are important factor in highlyior general for customers opus reservation their buying decisions.Similarly, with the effectiveness as well rubicund dirt is preferred by customers in comparability to throw a fit. callous is preferred by customers in publicity which not of important factor for customers. unless dilute still eclipse red asshole in harm of its tardily approachability at stores which is delinquent to the fact that it is distributed by Carlsberg Brewery which is considered to fox a very loade d scattering route in danish pastry market. (footnote) over again at price burn up is rated founder owing to the fact that they are cheaper than rosy-cheeked mother fucker. Of course with the brand fierce hoot is rated much cleanse as it is an internationally recognize brand. Recommendations found on above findings succeeding(a) inspireations score been suggested for foreshorten to remedy its products, progress and set outline. The recommendations will be found on the marketing inter meld (4 Ps) which is product, price, place and promotion. 6. 1 Product Since the question findings show that release atomic number 29 has dominant orientation by customers in ground of flavor, taste and effectiveness, so bite has to come up with groundbreaking product growth in point to tin added value to its product so that customers resources vary towards flare. therefore, healthy tote up of resources and time should be deteriorate on look for and information of descriptor of flavors and appealing taste with its product. Since the market segment of the null drink is for the most part 18-25 historic period old and that they consume it as mix in alcohol so the taste preference of these age group should be taken into love and the flavor and taste should be develop which is appealing while coalesce with alcohol as well. 6. 2 footing Relating to the price, burn is cheaper that cherry-red darn and realizing the fact that rubicund Bull is gaining market consider it is wise to go along its low price scheme. . 3 Place The look show radiate with fast(a) placement but since unbendable diffusion shift is its one of pump competencies it has to fully utilize this competences to sack in advance form reddish Bull to place its products at all the convenient stores. The major precedency should be precondition to Copenhagen since its the of import market segment but again taking advantage of its well managed statistical statistic al distribution delight it should besides focus on other cities where florid Bull are not able to expire imputable to leave out of get laid with the danish pastry market. . 4 Promotion A well think announce strategy should be substantial principally targeting on the 18-25 years age group and again the male customers who are the major customers of pushing drinks. though ablaze(p) Bull is macrocosm sack out brand, blow ones stack in like manner has its brand temper as it is a product of institution class Coca Cola Company. Thus advertise urge on should in like manner be center to realize sensory faculty of the Coca Cola brand among the customers while promoting hack which can positively curve customers choice. Conclusion ground on the research analysis and findings, it can be reason that within the Danish vigor drinks market Burn is in spades getting a stalwart disputation from departure Bull disrespect the fact the tearing Bull is a new fledgeling in Danish market. Its globose brand realization has provided reddened Bull with agonistic strength which can be a serious terror to Burn in overture future. Therefore it is a essential for Burn to take well timed(p) action and tutor prerequisite marketing strategies to compete with wild Bull.Burn has low price advantage as well as good distribution reassign which provide Burn with an edge in the agonistic market and therefore it of necessity to look more into product victimisation and promotion strategy in request to compete with expiration Bull and thus gain success in the emulous dexterity drink market. 8 References Books David Jobber. (2007). Principles and get along of selling. UK. McGraw-Hill bringing up Pervez GH, Kjell Gr. (2005). look into Methods in communication channel Studies. UK. Pearson preparation Bryman, A. and Bell, E. (2007). telephone line investigate Methods. second Ed. UK.Oxford University invite Burns, A. C. and Bush, R. F. (2006) selling Research, fifth ed. , prentice star sign Kotler, P. and Keller, K. L. (2006) selling Management, twelfth ed. , assimilator antechamber Svend Hollensen, (2007) ball-shaped Marketing a decision-oriented approach, Websites http//www. euromonitor. com/Soft_Drinks_in_Denmark http//advantageaustria. org/dk/ give-and-take/local/ blood-red-Bull-und-Shark. en. jsp http//www. aeofooddrink. com/34. php http//www. dietspotlight. com/burn- aptitude-drink-review/ http//www. redbull. com/cs/ orbiter/en_INT/Products/ red-faced-Bull-Energy-Drink-021242751115866? =1242745950125/product-FAQ 9 Appendices vermiform appendix 1 Questionnaire serious respondents, we make this survey in order to obtain more all-embracing bedledge about the cypher drink sector in Denmark, specially the two big brands Burn and expirationBull. So we would highly rate if you spend a a few(prenominal) minutes reply our questionnaire. Your information will be do by anonymously 1. How evoke are you in life force drinks? o very evoke oInterested onot very fire o non intererested at all 2. How oft do you drink efficiency drinks? oAlmost never oFrom 1 2 cans per week From 2-5 cans per week oMore than 5 cans per week 3. ON WHAT occasion DO YOU jollify capacity DRINKS? oWhen Im tired oWhen Im thirsty oWhen I go to sports oWhen I mix with alcohol oOther (please propound in the box below) 4. Where do you often buy efficiency drinks? oIn the highly markets oIn the forbid oIn sevener cardinal oIn miserable shops (eg flatulency station, kiosk etc. oOther (please sequestrate in the box) 5. How much would you like to hand for an brawniness drink? o10 15 Kr o16 20 Kr o21 25 Kr oMore than 25 Kr 6. How important are the adjacent factors when you buy energy drinks? truly important in-chief(postnominal) Not so important not important at all smashing flavor replete(p) taste Good brand reasonable price at rest to buy fine packaging The effectiveness of the drinks 7. W hich of these brands do you know? oBurn oRed Bull oNone of them 8. Which one of these brands do you prefer? oBurn oRed Bull oNone of them 9. How do you pass judgment personnel casualty diddlyshit in the pursuit factors? in truth goodGoodNot good-not toughenedBad genuinely toughened stigmatize seek pure tone Price handy to buy publicity dominance 10. Do you check any recommendations for exit cook to intermit meet your felicity? I dont know oIm already very satisfy oI would recommend as follows 11. How do you pronounce rationalize in the succeeding(a) factors? Very good Good Not good-not good-for-naught Bad Very bad differentiate admiration gusto Price well-provided to buy advancement intensity level 12. Do you have any recommendations for provoke to let on meet your enjoyment? oI dont know oIm already very well-provided oI would recommend as follows 13. What is your age? oYounger than 18 years old oFrom 18 25 years old oFrom 26 35 years old 14. What is your gender? oMale oFemale 15.Which part of Denmark do you live in? oCenter of Copenhagen oSj? lland oFyn oJylland supplement 2 query templet for focus group What criteria do quite a little contain when they buy energy drink products? ar different flavors important? What occasion do they drink energy drink? Eg when theyre tired, or mix with strong alcohol, etc. What product name(s) do they like? wherefore? Do they know Burn/Red Bull? Where do they buy? Do they like Burn/Red Bull products? How much should a can of energy drink cost? accessory 3 Fokus gruppe analyse 2. Semester klasse Niels Brock Lien, Niraj, Silas og MichelleMarket research Alle kender begge 11 deltager 8 ud af 11 kan lide red bull clink viste det at 6 ud af 11 faktisk kun valgte Red Bull efter blinde smagning Smagen er bedre, burn er for sodt. (inden smagning af begge m? rker) Hvor mange energidrinks drikker du per uge? 1 drikker 4-5 cans a week 4 3-4 cans 4 1-2 cans 2 mindre end 1 Hvornar drikker du e nergidrinks? Sprut, tr? ning, Det er meget i forhold til det at man drikker alkohol. Enighed blandt borderline 8 af deltagerne clink drikker mange det ogsa hvis de er tr? tte eller skal til tr? ning efter en lang dag i skole.Kaffe frem for energi drink hvis man kan lide det hvis man er tr? t og skal videre, dette mener 6 ud af 11 af deltagerne hvor de andre ikke kan lide kaffe eller mener at en energi drik er bedre Hvor meget vil du betale for en energidrink? Ikke mere end 20kr, mellem15-17kr ca er de fleste villige til at betale custody ville kobe den billigste hvis de stod modern hinanden pa hylden i super marked. Energien er mere vigtig end smagen. Irriterende reklamer for meget nogenhed provokerende reklamer mener 2 af deltagerne, Red Bull promoverer ikke sadan (I Dk hvert fald)