Thursday, February 28, 2019
Advertising: Information or Manipulation Essay
advertizement, also known as a part of the marketing process, has a rich background. When we talk almost marketing the first things that come to our mind are high profit, goods and service and of course consumers. Advertisings role should only exist in order to help society by documentary data closely products and services. Moreover, it helps consumers decide what to purchase according their actual needs. Advertisements are located everywhere and no one can avoid seeing them. Thus, every psyche in exposed to seeing at least one advertisement.Advertising is a form of mass talk with the public. It is a form of communication that typically attempts to persuade the potential customers to purchase or consume much of a particular brand of product/services. We could separate publicizing in two categories. Giving information through publicise about a product is the first year that is innocent when facing the costumers. The second category has a manipulative effect on people. Thus , People exposed to particular advertisements are led to buy goods and services or do things that hold outt actually want to do.And in order to attract audiences, well-nigh advertisers use different extreme technique that does more damage on the consumers life then with helping him. Therefore, we can say that advertising is based on manipulation and thus should be limited because it harmful. To dispirit with, advertising reaches the mind of people and is dangerous when it is not real peculiarly on children and youth. By unreal advertising we mean a shoal advertising that focuses on the desire and wants of people so the firms producing this product achieves gross sales and high profits.Young children are unable to understand advertising messages and the information given by these advertisements, on that pointfore, children may consider these advertisements as the truth and the real world thus it will affect their behavior. According to the Washington stigmatise and their res earches, Federal regulators should restrict television advertising aimed at children 8 and young because research shows youngsters lack the skills to question a commercials claims as anything but fact, the American Psychological Association said yesterday. (Washington bet on article).Moreover, children will be affected by cartoons, kids shows Thus, manipulation is being compel on children by using the popular faces in cartoons like Hannah Montana, Dora For instance, during my childhood, there was a chocolate commercial for Disney (picture of the product) and the same chocolate ward off was bordering to it. The price range was very apart since the chocolate by Disney was a brand name. And as a Disney fan I cried and begged for the chocolate bar that was by Disney. Thus, we can see here that manipulation in advertising is being implemented through the mind of children and is affecting their behavior.
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