Digital Marketing in India

* merchandise ASSIGNMENT * DIGITAL MARKETING INDIAN SCENARIO SUBMITTED BY- MAHENDRA KUMAR SEC. - C inscribe- 12BSP0623 DIGITAL MARKETING Digital merchandising is an addressable selling manner where relevant marketing communications be delivered to individuals through the e-mail, Web, and erratic transmit using an e-mail address, a Web browser cookie, and a mobile phone come in. Live scenario of digital marketing in India Digital marketing is still at its initial phase in India. Most of the companies ar still thinking to adopt the medium period many go past rats energize already rolled their digital marketing campaign.Seeing the large number of youth population in India(More than 40% of total population of India, around 460 millions youth is there, in which 333 millions argon literate)and the rising technology savvy childly generation, corporate willing be more than than happy to engage the scrape audience and spread their products & services among them via digital m edia. Thus there will be a Big Change in coming future. Indian digital marketing scenario has changed tremendously after the it boom, India with 60,000,000 meshing users provides a genuinely good platform for online marketing.Also with a growth rate of over guanine% the potential have a bun in the ovens good too. The penetration is a mere 5. 2% scarce which is actually good. The cream of the society the people most likely to have pockets deep enough to trade or make purchases online are among the 5. 2% of the population. This makes targeting these high-end profiles easier & your leads are more likely to be converted. However, one area of precaution is the support operations that foster convert the leads into sales. These are mainly yell centres & back mangleices that are responsible for following up on the leads that are provided to them.But the staffs at these organizations in India is many a times not that comfortably trained for digital marketing & usually the high po tential leads are lost due to inability of the staff to convince the lead. The lead is by and large very expensive. They get one lead after incurring a huge cost through a lot of clicks. Hence, more than educating internet users it would be vital to train the support teams so as to unify the current amount of leads that you are getting. Otherwise, we many end up in a situation where we have high demand, high potential just inadequately trained staff to service the lead While in many countries Digital Media course has emerged as one of the mainstream degree moreover here in India it is still under the control of digital media agencies who took the go-ahead to teach people on Digital Marketing with live projects. umpteen of the premier business schools are in a positing (of course seeing the demand) to run the digital marketing program. But most of them are rails short of the quality faculties. Further insights have revealed that an average Indian slip aways 45 minutes on Fac ebook in a day.The huge number of quick phone users with apps adds up further to the consumer base for brands to interact and take opportunities. The upstart hit of the Kolaveri Di song, reaching more than 50 million users globally is a measure of the impact and spread of internet. Conclusion The digital media playing subject field in quite huge providing accommodation to a list of brands, nevertheless yet to be utilized to its fullest potential. This year the marketers need to take the online footrace for their brands and get rewarded with the vast target market to be acquired.Digital marketing pragmatism Byte Obviously, hearty media is significant/highly efficient and holds the potential for piddleing infract relationships with communities of consumers/customers. Traditional marketing (i. e. advertising/promotion/PR) historically placed a premium on awareness edifice and transactions, but has declined in grandeur due to a combination of message clutter, time pressed c onsumers, atomisation of media and the growth of people using the internet to research what others are give tongue to about products/companies.Nevertheless, what really concerns me is how tactical complaisant media has become in new-fangled years and less strategic. It appears almost everyone on the social media supplier side keeps looking for the latest tool/technique * Most companies do recognize the need to adopt new ways to reach consumers and build better relationships (i. e. websites, Facebook, Twitter, YouTube, mobile marketing, etc. ). Very efficient, free/cheap, and can slowly measure traffic/activity Even the mighty Proctor & essay is redeploying marketing spend away from traditional media to digital since its more efficient and less costly. They announced recently they will lay off 1,600 people and are banking on digital ROI for long term savings. However, I bet P&G is withal developing the internal understructure to capture the data and share it with relevant in ternal business groups to help change their business models. *The companies like HUL, P&G, NOKIA etc are usually spend 20% of their budgets on social media and in digital marketing Example for digital marketing-PepsiCo adopts innovative ways for digital marketing in India GURGAON intellectual nourishment and beverage major PepsiCo is adopting innovative methods in India to tap the potential ofsocial mediafor buildingbrand equityand increase sales PepsiCo is not look at digital medium strictly from the lens of advertising spends, but approach it in an innovative manner. Citing the example of how the firm used Facebook during the play World Cup last year, Pepsis Facebook campaign was the most recognised brands during the event. they also got an award from FB on that.So we are using social media in a big way here for building brand equity. It is extremely important for brands to have a direct relationship with their consumers and not simply outsource it to an agency alone, PepsiCo Digital media should be used for real time marketing and we use this medium both for brand building and generating sales, PepsiCo uses multiple agencies to grapple digital media account for different brands and products in India. Conclusion - Finally, using social media/digital marketing tactics exclusively is probably not a good idea.A good business strategy will probably select a blend of BOTH traditional marketing and social media/digital marketing. We must remember digital marketing is a slow tailor approach and in some cases wont help building critical mass quickly. In some cases traditional advertising or promotions will help jump start a strategy while social/digital marketing will help build the brand in the long run. Using both to some degree is the surpass way to EFFECTIVELY grow your business, but again it needs to be driven by strategy and not the latest tool/technique.