Case Study - Johnson and JohnsonIn 1982 Johnson and Johnson, the pharmaceutical federation that makes acetaminophen announced a nationwide take out of acetaminophen; they recalled 31 meg bottles, which resulted in a loss of 100 million dollars. This recall was standby to the death of seven mint in the stops ch angstrom unitaign after using Tylenol. An investigation reveled the poisoning were effect to be that of an outside(a) source. The Tylenol was contaminated with cyanide from an outside source. Johnson and Johnsons solvent to the poisonings was to face the public, take responsibility, and attempt to regain the marketplace. Johnson and Johnson began a abundant c ampereaign, doling out coupons, and redesigning the package to be tamper-resistant. Because Johnson and Johnson took a attitude and vowed to not only entertain the consumer but also to protect the employees and the shareholders Johnson and Johnson has been fitted to rebuild their reputation and had regained th e majority of the marketplace by the mid-80 (Nelson & Trevino, 2004). Ethical ProblemsIn September of 1982 Johnson and Johnson?s product Tylenol was tampered with and was pucker with cyanide. The publicity these poisonings received created a nationwide panic and the company received thousands of anxious phone calls. Hospitals in the affected field of force of force also received an influx of frightened people who aspect they may have been poisoned by the affected medicine.
Johnson and Johnson responded by instantaneously pulling the affected medicine from shelves. They also may several(prenominal) statemen ts to the public, warning people not to use ! any Tylenol products. The company also sent thousands of messages to doctors, hospitals and pharmacists recalling the medicine and explaining what happened. Additionally, the company took an inquisitively proactive role in addressing the media and keeping the public informed. This ensuant would lead Johnson and Johnson to develop tamper resistant packing that would... If you curse to get a full essay, order it on our website:
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