CRM at Moore Medical Corporation - Response to questions about Harvard Business Review Case #9-601-142 Moore Medical Corporation

What problems and challenges are faced by Moore at the time of the flummox? Moore Medical is a medium-sized distributor of medical supplies to practitioners such as podiatrists and emergency medical technicians. Up to the time of the case, it has relied on traditional customer channels such as catalogs, phones, and faxes to communicate emersion offerings, promotions, and availability, and to take orders. It is now attempting to transition into a bricks and clicks distributor with a strong Internet presence. It has already made substantial investments in an eCommerce web site and in back office ERP figurer bundle to improve the fulfillment performance of its four dissemination centers. The ERP software has non lived up to expectations in all areas, and the company must decide whether to invest in more modules for this system that office address its shortcomings. It must also decide whether to make a significant additional investment in customer conjunction management software. At the time of the case, Moore must decide whether it has muss of the right kind of IT. The decision is complicated by the feature article that the company has recently made substantial IT investments that have constrict financial performance and caused organizational disruption.

In addition, it is not purloin out that all of Moores known issues related to customer safekeeping and expiation will be addressed by the guest kindred Management (CRM) under consideration. Problems and Challenges faced: 1.         Share of pocket book of modern customers was not close to 100% due in s hare because the company did not offer capit! al goods and has a comparatively smaller product range as compared to the big competitors. i.e. it is not a big force in the market. 2.          grind tramp for customers as high as 35% in almost categories and 30% on an average whereas the industry amount was 25%. If you want to get a full essay, order it on our website: OrderCustomPaper.com

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